Blog & news

Here at Blubel, community is at the very heart of everything we do: not only in cycling, but also what’s on our doorstep! We feel lucky that we can jump on our bikes and head off to a beautiful park for an impromptu picnic, cycle to the nearby speciality coffee house for the most amazing americano or a cheeky half at our much-loved local. So to celebrate all things local we have launched our #LocalCyclist campaign, where we will be showcasing our choice independent cafes, shops and restaurants alongside great green spaces. We also want to discover your favourite places to cycle to, so please let us know your top picks on Twitter, Instagram or Facebook. Remember to use #LocalCyclist!


From aesthetics to ergonomics: bicycle bell redesigned • 14.6.16

We have worked with fantastic designers to redesign the bicycle bell from the pure aesthetics through to the mechanical and ergonomic details. It wasn’t just about concept design, but about rapid prototyping and testing.


From the humble yoghurt pot: what we learnt prototyping Blubel • 1.6.16

We wanted to share some of the lessons we learnt as we developed Blubel and tested the prototypes with various cyclists. In this post Sasha, Blubel’s founder, gives the low-down on her prototyping journey.


Blubel featured in the London Evening Standard • 31.5.16

Take a look at the London Evenings Standard interview with Blubel’s founder, Sasha Afanasieva


Blubel joins the European Space Agency Business Incubation Centre • 19.5.16

We are excited to announce that Blubel is joining the European Space Agency Business Incubation Centre, based in Harwell. The programme helps start-ups like Blubel to successfully commercialise space technology to enhance the wellbeing of ordinary citizens.


How can we encourage women to go cycling more? • 12.5.16

We’ve been having lots of conversations at Blubel lately about ways we can encourage more women to feel comfortable in the saddle. Debates around the visibility and support of women’s professional cycling has been in the press a lot recently but we are curious about how we can encourage other women in everyday scenarios to ride their bikes more regularly.


Living the Olympic (track cycling) dream • 20.4.16

This is about how I overcame a fear by track cycling for the first time at the Herne Hill Velodrome – an incredible adrenaline-fuelled experience!

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